Fit Eksperterne

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Fit Eksperterne


Forever Living Products is an American privately held multi-level marketing company based in Scottsdale, Arizona, which manufactures and markets aloe vera-based drinks and bee-derived cosmetics, dietary supplements, and personal care products. Four times Fortune 500 company operating in over 155 countries worldwide.


The client needed to implement a web-based platform for its independent distributors in Denmark. The platform is a marketplace for client products that are available in Denmark. Users of the platform should find the closest distributor who has available products in stock. The website's content, list of available distributors with their locations, and list of available products in stock should be manageable through the CMS. The client also had concerns about the performance and security of the marketplace.


WordPress plugins had a lot of security concerns at the time of implementation of the platform, so it was decided to use another available CMS on the market. As the website was built for the Denmark market, we used Umbraco CMS, which has Denmark origins and is highly supported in the area. It also provides much better customization and famous for being a secured platform, what perfectly meets the client requirements.


The delivered platform kicked off initial sales and was used as a marketing platform to expand the client's business to Denmark. Sales of the products have started with the help of 5 distributors and grew up to 50 distributors over time.


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